Category Archives: Blog
Famous Signs That Everyone Remembers
The sign industry stretches back to antiquity and has always provided businesses and places with an effective means to identify and advertise their name. Although many signs do not manage to stand the test of time, certain signs have made their mark in history and commanded the world’s attention. 1. Hollywood Sign The Hollywood […]
Continue readingWhy Digital Signage Works?
In the modern world, digital signage is everywhere. It is difficult to walk down the street in a city without seeing a sign of some sort. Digital signs stand out against traditional signage by using bright colours and dynamic movements to capture your attention. Adverts are designed to catch your attention and keep it, and […]
Continue readingDoes Offline Advertising Still Work?
As technology advances, more people are turning to online advertising to reach a wider audience. Online advertising has many benefits, but there are some key downfalls to using this form of advertising. In this post, we are going to explore the idea of offline advertising and discuss some of the offline methods that still work […]
Continue readingHow Did Signage Evolve Through History
Signage is usually deployed to send a specific message to a group or groups of people. It can be used for marketing purposes or for promoting a cause. Clear evidence has been found in archeological digs of the use of stone, clay and terracotta signage which predates the early Roman era. Today, you can […]
Continue readingDigital Signs vs Printed Signage
Signage is as old as civilization. There is clear evidence that signage was in use by the ancient Greeks and Egyptians and latterly the Romans. Signboards made of clay, stone or terracotta would be used to advertise goods for sale, public events and new laws and edicts. Over time signage has evolved and developed […]
Continue readingTop 3 Mistakes Companies Make When Designing Banners
When it comes to designing a banner to advertise your company, it’s important to get things right. The dimensions of the banner, the content, the imagery and the colour are all critical in making your business stand out from the chasing pack and converting strangers into potential customers.
Continue readingHow to Remove Vehicle Signage
Employing signage on the side of your vehicles can be a great way to leverage a form of non-stop, mobile advertising which gets your name out there and raises brand awareness. If you use a reputable vehicle branding service, it’s likely that the signage will be affixed to the body or windows of the vehicle […]
Continue readingHow Signage Can Make Your Brand Stand Out
In today’s global market, it’s essential to make your brand stand out from the crowd. There’s simply so much competition in every industry and sector imaginable that in order to persuade consumers to value you with their custom and keep coming back for more, you’ll need to cement the image of your brand in their […]
Continue readingThe Right Way to Design Your Custom Signage
The signage which advertises your business to the world and welcomes newcomers to the premises is one of the most essential assets you can invest in. Not only it is practically important in letting your customers know where your offices are located, it also serves another, more subconscious purpose; that of consolidating your brand and […]
Continue reading5 Branding Tips for 2018
What’s the difference between a product and a brand? The former is a commodity that consumers will use one or more times because it suits their needs and wants. The latter is an instantly recognisable entity which instils trust and invites repeat custom, time and time again.
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